From Apple Pay's representatives:
Hello Ocean Beach Merchant,
Apple Pay is hosting a neighborhood “Lose Your Wallet” campaign in Ocean Beach to promote participating local businesses in the area on Dec. 16 & 17th from around 10-6pm and we'd like you to participate!
Apple will promote the event via social, digital media, and radio to drive more traffic to the neighborhood and encourage people to shop locally. Apple Pay representatives will also be able to help you assess your capability to accept Apple Pay and get setup for the event. Additionally, there will be an event footprint at the Cafe Bella parking lot with activities such as custom tote bag silkscreening, caricature artists, leather stamping, each for $1 with Apple Pay.
As part of the campaign, Apple Pay will work with merchants to determine an offer for the weekend to drive purchase and will provide custom signage. Merchants are encouraged to promote on their social media page.
Our local representatives may have visited you already or contacted you via phone. We would love to share additional details regarding the program if you're interested.
Please email John Anderson at firstname.lastname@example.org or call 212-242-2417 to learn more.
We look forward to talking soon!
From their recent event in Austin, Texas: