Brand Usage Guidelines | Ocean Beach San Diego CA

Brand Usage Guidelines

The following guidelines are to help you use our logo and assets. When producing communications materials that carry the Ocean Beach MainStreet Association (OBMA) visual identity, please refer to these standards for usage.

Using the OBMA brand and logo

OBMA's marks include, but are not limited to, the association name, logo, social media skins and profile images, and any words, phrases, images, or other designation that identifies the source or origin with any of OBMA's creative work.

If you are another association or organization, do not modify or alter the marks or use them in a confusing way, or in a way that confuses OBMA with another brand.

If you are an OBMA Member, you have flexibility to associate your group with the association as long as you have the approval of a staff member.

Please note that many of our brand assets are available as downloadable files below so that you can easily use them as needed.

Downloads

Vertical Logo (Primary)

Stacked Logo with Transparent BackgroundLogo for Light Backgrounds
EPS · PNG
Stacked Logo for 100% Black (K) BackgroundsLogo for Dark Backgrounds
EPS · PNG

Side-by-side Logo (Seconday)

Side-by-side Logo with Transparent BackgroundLogo for Light Backgrounds
EPS · PNG
Side-by-side Logo for 100% Black (K) BackgroundsLogo for Dark Backgrounds
EPS · PNG

Logo Mark (icon)

Logo mark with Transparent BackgroundLogo Mark for Light Backgrounds
EPS · PNG
Logo mark for 100% Black (K) BackgroundsLogo for Dark Backgrounds
EPS · PNG

Logo Outline (One Color)

Logo outline with Transparent BackgroundLogo for Light Backgrounds
EPS · PNG
Logo outline for 100% Black (K) BackgroundsLogo for Dark Backgrounds
EPS · PNG

Farmers Market Logo

Farmers Market Logo with Transparent BackgroundLogo for Light Backgrounds
PNG

Street Fair & Chili Cook-Off Logo

Street Fair & Chili Cook-Off Logo with Transparent BackgroundLogo for Dark Backgrounds
PNG


Brand Colors

OBMA Logo (Primary)

COLOR HEX RGB CMYK
  #f7bf16 247, 191, 22 3, 25, 99, 0
  #4ab6d9 74, 182, 217 63, 8, 8, 0
  #3ea78c 62, 167, 140 73, 12, 55, 1

Farmers Market Logo

COLOR HEX RGB CMYK
  #ffe400 255, 228, 0 2, 5, 99, 0
  #43bbde 67, 187, 222 64, 5, 7, 0
  #5784b1 87, 132, 177 70, 42, 13, 0
  #33a88c 51, 168, 140 75, 10, 56, 1

Street Fair & Chili Cook-Off Logo

COLOR HEX RGB CMYK
  #ffe400 255, 228, 0 2, 5, 99, 0
  #f79f00 247, 159, 0 1, 43, 100, 0
  #5784b1 87, 132, 177 70, 42, 13, 0
  #33a88c 51, 168, 140 75, 10, 56, 1

Website (ADA Compliant Colors)

COLOR HEX RGB CMYK
  #f7bf16 247, 191, 22 3, 25, 99, 0
  #ffffff 255, 255, 255 0, 0, 0, 0
  #3075a3 48, 117, 163 70, 42, 13, 0
  #333333 51, 51, 51 69, 63, 62, 58

Fonts

Archivo (headlines)

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Archivo
Weight: normal
Style: normal

Segoe UI (menu and body)

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Segoe UI
Weight: normal
Style: normal
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