The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. Media channels such as Twitter, Facebook, and Instagram have become critical components of a successful marketing campaign. We invited some member businesses from the local "Tech Collective" to share their expertise in Social Media platforms with our members. In a short 30-minute workshop, members examined interactive marketing opportunities beyond websites, including social networking strategies, capabilities and communities, vlogs (video blogs), engagement, and messenger marketing. A 30-minute Q&A session followed, with coffee and bagels enjoyed by all. Special thanks to Johnny Caito of Veracity Digital Marketing, Kyle Plathe of instaKyle iPhone Repair, and Brad Fernbaugh of OBBizMap for hosting such an informative workshop! More events are in the works, so stay tuned!
