Promotion Committee

Committee participation is open to all OBMA members. To join, simply show up at the meeting. If you’d like to be reminded about upcoming meetings, contact the OBMA office or (619) 224-4906.

Promotion Committee Purpose

To improve consumer, merchant, and resident confidence in Ocean Beach through a unified image created by an exciting variety of activities. This committee is dedicated to creating advertising campaigns, implementing special events, and promoting the business districts.

No meeting in March

Meetings: 9:00 am, 1^st Friday of each month, OBMA office

Chair: Joella Peregoy, Ocean Beach Business Center

Roles & Responsibilities

• Collaborate with businesses to promote Ocean Beach
• Encourage locals and visitors alike to Shop, Dine, Play, Stay and Live in OB
• Provide direction for print advertising including weekly and monthly ads, along with visitor guides
• Oversee the OBMA’s website OceanBeachSanDiego.com
• Establish best practices for social media and e-news distribution
• Provide design ideas for Ocean Beach Banners
• Promote special events and weekly OB Farmers Market
• Collaborate with multimedia service and public relations companies
• Produce annual marketing breakfast
• Design and market OB-branded merchandise
• Promote the OBMA online shop

FY24 Committee Goals

• Promote Who We Are & What We Do
• Video content with team members, committee chairs, and board members
• Increase our digital marketing
• We can use text to audio, use video content with voice-over
• Promote updated OB Online Business Directory
• Create Shop Local OB event on Shop Small Saturday
• Create OB Holiday Gift Guide with Peninsula Beacon
• Design & market OBMA merchandise
• Design & market holiday ornament
• Create Street Fair & Chili Cook-Off logo
• Design & market new puzzle

A few past projects

• Created and marketed three OB-inspired puzzles
• Produced collectible ornaments annually since 2012
• Created and produced the 50^th OB Pier Anniversary event
• Created a campaign to celebrate the 125^th anniversary of Ocean Beach
• Created and Produced the Annual Shop Small Campaign