Promotion Committee

Committee participation is open to all OBMA members. To join, simply show up at the meeting. If you’d like to be reminded about upcoming meetings, contact the OBMA office or (619) 224-4906.

Promotion Committee Purpose

To improve consumer, merchant, and resident confidence in Ocean Beach through a unified image created by an exciting variety of activities. This committee is dedicated to creating advertising campaigns, implementing special events, and promoting the business districts.

Meets: 9:00 a.m., 1^st Friday of each month, OBMA office

Chair: CC Summerfield, Homes by CC

Roles & Responsibilities

• Collaborate with businesses to promote Ocean Beach
• Encourage locals and visitors alike to Shop, Dine, Play, Stay and Live in OB
• Provide direction for print advertising including weekly and monthly ads, along with visitor guides
• Oversee OBMA’s website OceanBeachSanDiego.com
• Establish best practices for social media an e-news distribution
• Provide design ideas for Ocean Beach Banners
• Promote special events and weekly OB Farmers Market
• Collaborate with multimedia service and public relations companies
• Produce annual marketing breakfast
• Design and market OB branded merchandise
• Promote OBMA online shop

FY24 Committee Goals

• Promote Who We Are & What We Do
• Promote updated OB Online Business Directory
• Create Shop Local OB event on Shop Small Saturday
• Create OB Holiday Gift Guide with Peninsula Beacon
• Design & market OBMA merchandise
• Design & market holiday ornament
• Create Street Fair & Chili Cook-Off logo
• Design & market new board game

A few past projects

• Created and marketed three OB inspired puzzles
• Produced collectable ornaments annually since 2012
• Created and produced the 50th OB Pier Anniversary event
• Created campaign to celebrate the 125th anniversary of Ocean Beach
• Created and Produced Annual Shop Small Campaign